This document is intended to inform and educate the reader regarding the described changes, additions, and amendments to the functionality of the TRP’s products.
Enforcing TRP’s Vivid Vision by developing further value within the products by enhancing current features.
To comply with the new GDPR legislation act. Also, this new development allows further customisation to email communication with recipients by providing an option of what category of communication they would like to receive.
It gives your members more choice about which types of communication they receive from you.
It enables you to communicate specific types of email communication to member groups who have consented to receive it
It ensures that marketing preferences recorded in your both MMS and Digital are aligned
Changes to the Create and Edit mailing pages will be released. An extra option on this page will now be available to allow the user to select an "opt-in type". From this, the user should select whether the mailing is for "Operational", "Marketing" or "Urgent" use.
These changes are to ensure mailings are categorised to consider a more granular opt-in preference from members. This is the first stage of the planned changes however which is to merely categorise mailings as we will not yet be registering members granular opt-in preferences, this will come later.
Three categories of communications have been introduced to Digital:
The default category for all your communication has been set to Operational. This has been applied to your existing mailings. When setting up future mailings you will be asked to categorize your mailing as per the categories above
Users of the Digital software will now be forced to select this new "opt-in type" when they are creating a new mailing/email within Digital or if they are editing an existing mailing/email.
Only customers who use Digital will be affected.
All of the customers’ existing mailings will be placed into the "Operational" opt-in type by default. If any of their existing mailings do not fall into this category then they should update them to the most appropriate category.
Otherwise, they should continue to use the system as normal, but now selecting an opt-in type when creating new mailings.
Please make sure your mailings/SMSs are categorised correctly. If you do not do this, you may potentially send a communication to members who have unsubscribed.
Communication categories can be set in the New Email tab on the home page
Where to find this page – Manager > New Email
This page can be found in – Manager > Mailings Overview
The category of communication will be displayed in the ‘opt-in’ column. O = operational, M = Promotional and Marketing, U - Urgent
When a member clicks ‘unsubscribe’ in the communication they receive from you this is the page they will be taken to and where they can amend their communication preferences.
To opt a member out who may have verbally requested to be opted out from communications, you will need to change the communication preferences for that customer within Digital.
Where to find this page – Manager > Communication Preferences
On this page, you can amend the member's preferences by ticking or unticking the TRP opt-in boxes.
Note: You cannot amend the MMS opt-in box as this reflects the preferences stored in your MMS. Changes made within your MMS will automatically be updated on this page.
If Digital is unable to send to a particular SMS number or email address (perhaps because the number or email address is invalid), then Digital may unsubscribe a member automatically. This will be recorded in the audit log which can be found on the Communications preferences page.
Yes. If you are an integrated customer (i.e. Your MMS is linked to TRP), then TRP does read data from your MMS.
For a member to receive a communication of a particular type (operational or marketing) they need to be opted in within your MMS and not be unsubscribed within Digital.
The only exception is that communications with an opt-in type of ‘Urgent’ will send to ALL members that fall under the rules set for this email or SMS regardless of opt-in and unsubscribes unless they are known to have invalid contact details (i.e. have been unsubscribed due to a send failure).
The urgent category should only be used for urgent communication such as telling members that the gym is closed due to snow. It is your responsibility to ensure that you have a legal, legitimate reason to send communications to members that have opted out.
If you use MRM as your Member Management system and decide to add “custom campaigns”, it is possible for us to link these campaigns to the Operational or Promotional communication categories in Digital so that Digital automatically knows a member’s preferences. If you would like us to configure this for you, please contact firstname.lastname@example.org.